Vote for artists for the new year. Channel One trusted viewers to choose the stars who will perform at the “New Year’s lights”

Voting started on October 11 in the Channel One group in social network. Users could choose their three favorite artists from a shortlist based on the musical preferences of the OK audience, as well as suggest one more artist from those who were not included in the top 60. After two weeks of voting, the top 10 artists most frequently suggested by users were included in the main list.

Yuri Aksyuta

Chief producer of music and entertainment programs Channel One

For us it was an interesting and unexpected experiment, born impromptu: “Odnoklassniki” in live our show suggested holding such a vote and we accepted this proposal. This is a good opportunity to “synchronize watches”, to understand how much we feel and understand the audience’s request. We were also prepared for completely unexpected results - the list that was initially proposed for voting was not compiled by Channel One. These are the artists whose music is most often listened to by Odnoklassniki users. As it turned out, the audience and I understand each other quite well. The leader of the voting, Grigory Leps, regularly takes part in the broadcasts of Channel One and was the mentor of “The Voice” for two seasons, as was Polina Gagarina, who took fourth place. Nargiz was completely discovered by “The Voice”. In a sense, this project introduced Basta to a wide audience far from rap culture. Alla Pugacheva, around whose name spears were broken according to the results of the last New Year's project, entered the top 10 most popular stars - we take off our hats, we hope, along with those who doubted it. In a word, we coincided in many ways, and somewhere we received interesting tips and will be happy to invite artists who have not previously been involved in our broadcast to participate in our New Year’s project. 30 leading performers will receive invitations to participate in the New Year's show audience voting. Thank you for your participation and attention to our project. Let's meet on the evening of December 31st on Channel One!

Anton Fedchin

It was important for us to give different people the opportunity to choose their favorite artists. The short list included musicians popular with various segments of the audience: very young stars and already well-known participants in New Year's shows, rappers, rock musicians, and pop singers. Thanks to this, all active groups of the Odnoklassniki audience took part in the voting: children, teenagers, young people under 35, and older users. As a result, the top 30 turned out to meet the interests of different people: it will now be much more interesting for OK users to watch the New Year’s broadcast.

Despite the crisis, celebrities have again raised prices for their performances!

There is no rush to book artists for the New Year. As in previous crisis years. Nevertheless, almost all the concert directors of the stars with whom we spoke last week warn: “There are a lot of applications, the last two weeks of December are almost completely booked, but many customers still have not made an advance payment.” Most artists work according to the following scheme: the customer transfers 50 percent of the star's fee and thus automatically books a date. The rest is paid immediately before the performance or a week before it.

Although, for example, Philip Kirkorov works only on 100% prepayment.

— We have a date booked for December 25 in St. Petersburg, but as of today the payment has not yet been received. Whoever submits financial proof first will take the date. The fee is 75 thousand euros (about 5 million rubles. - Author), - the director of Kirkorov told us. Noting that Philip always works with live sound, with his musicians and ballet. By the way, exactly a year ago it was less - 60 thousand (about 4 million rubles).

Without Kirkorov, the New Year is not a New Year. A holiday man, no less! Photo: Maxim LI/Channel One

Who else is in demand at corporate events of large companies and New Year's parties of very rich people?..

Winner of many music awards, Svetlana Loboda (almost everywhere) is extremely loved by the public. Now she tours with concerts around Russia, collecting sold-out houses. But in December, Loboda will work at corporate events for 70 thousand euros (that is, 4.7 million rubles). Listen to the hits “Your Eyes” and “Fuck Love!” they want it both in Russia and at foreign resorts where Russian-speaking tourists vacation.

The favorite performer of businessmen, Grigory Leps, will sing for 120 thousand euros (8 million rubles). : an active working period begins - a tour and New Year's performances. So Grigory Viktorovich can only perform the legendary “Glass of Vodka” and not drink it.

Leps is sad: now he can’t drink. And all for the sake of the future New Year's holidays. Photo: Boris KUDRYAVOV/Express newspaper

If you want, then a scandalous person will come to you famous singer Olga Buzova will do everything in an hour. Last year, the presenter of Dom-2, who only had a couple of songs in her arsenal, was called mainly to host corporate events, for this service she charged about 600 thousand rubles. Now Olya both sings and leads. For 1.5 million.

Prices for Buzova's performances have increased significantly. On the other hand, she used to be the presenter, but now Olga is a full-fledged singer! Photo: Vladimir VELENGURIN/KP - Moscow

The fees of other performers have also increased. So, an hour of performance by the singer Nargiz a year ago cost 2 million rubles, but now she is asking for three million. Polina Gagarina's performance also increased in price by half a million (up to 2.5). Singer Valeria performs for the same amount.

Valeria not only has a ticking clock, but also a ticking phone: thousands of euros are constantly flowing into her account. She is one of the most popular singers in Russia. Photo: Maxim LI/Channel One

It’s the same with Sergei Shnurov and the Leningrad group! They are ready to rock for a fee of 100 thousand dollars (almost 6 million rubles). Alla Pugacheva is usually very picky in choosing events, but this year she does not intend to ignore corporate events. The price of the Prima Donna's performance varies from 200 thousand euros (13.5 million rubles) to 300 thousand (20 million). the first echelon, for example Ivan Urgant, starts from 50 thousand euros (more than 3 million rubles).

Limited budget? They will gladly sing for you, their fees start from 40 thousand... rubles. For two concert sets of 45 minutes each.

And at this time

Most Russians will be able to hear A-list stars for free. True, on TV. On October 30, a vote ended on the social network Odnoklassniki, in which people voted for their favorite artists. Those who want to hear on the night of January 1, 2018 in the “New Year's Light” of Channel One. At the time of signing the issue for publication, the first ten places were taken by: Grigory Leps, Ani Lorak, Nargiz, Polina Gagarina, the group “Leningrad”, Artik&Asti, “Hands Up!”, Alekseev, Svetlana Loboda, Alla Pugacheva. Olga Buzova, by the way, was only in 34th place.

Odnoklassniki has started voting for the performers who will headline the New Year's broadcast of the country's main TV channel. IN official group First channel available application“Your stars are on the First.” Using it, users can select from the proposed shortlist up to three favorite performers whom they want to see on television on the night from December 31, 2017 to January 1, 2018. Each user can also enter the name of another artist who was not on the list. The application can be opened from any device: desktop and mobile versions Odnoklassniki, as well as in the OK applications for iOS and Android.

The shortlist of performers is based on the popularity rating of the performers in Odnoklassniki. The “Top 60” includes singers and groups whose tracks are most often listened to by OK users. Among them there are both regular participants in New Year’s television broadcasts (, and Ani Lorak), and newcomers (“Mushrooms”, “Time and Glass”, Jan Khalib and Mot, IOWA, etc.)

Voting will last until October 30, and users will be able to track its intermediate results online. After summing up the final results, the leaders will be invited to film in the New Year's show on Channel One.

Initially, OK suggested choosing artists for the New Year's concert based on the results of user voting. About this general manager Channel One said in January of this year on the online show “OK in touch!”

“Voting for New Year’s Eve participants on Channel One is a tool for direct influence of viewers on the formation of television content,” says the chief producer of music and entertainment programs on Channel One. — It is the viewers who have been choosing the winners of “The Voice” live for 5 years now. It turns out well. Let's see how everything turns out in the New Year. Everyone has a stake in the success of the experiment.”

“The project with Channel One is interesting because it is not just the integration of television content into a social network, but also an opportunity for users to influence this content,” said the head of the Odnoklassniki social network. — Interactive formats are another point of intersection between television and social networks, where users can begin interacting with content even before it is published. We are glad that Channel One followed this trend and for the first time entrusted participation in the selection of artists for New Year's show OK users."

Users could choose their three favorite artists from a shortlist based on the musical preferences of the OK audience, as well as suggest one more artist from those who were not included in the top 60. After two weeks of voting, the top 10 artists most frequently suggested by users were included in the main list.
On the night of October 30-31, voting ended. 30 artists who received the most votes in the “Your Stars on First” application will be invited to film the New Year’s show.

The first three places were taken by Grigory Leps, Ani Lorak and Nargiz. Full list artists published in the Channel One group on Odnoklassniki (for the link to open, you must be registered on the social network).

1.3 million people from Russia, as well as countries near and far abroad, took part in the voting. The project covered a variety of audience segments, including young users: for example, 10% of the votes for their favorite artists were given by people under 18 years of age, while about 50% of the users who voted were under 35 years of age. The most active region in terms of the number of votes was Moscow: 15% of the votes were cast by residents of the capital. Also, the artists received the greatest support from Krasnodar, Yekaterinburg and Novosibirsk.
It is worth noting that some of these performers are already regulars on the New Year’s broadcast. For example, Stas Mikhailov, Valeria, Elena Vaenga, Grigory Leps, Philip Kirkorov and even Leningrad. In total, about more than half of the list. So to say that the New Year's broadcast on First will change dramatically would be wrong. But fresh names and faces will appear - this is the meaning of the whole action.

Direct speech

Yuri Aksyuta, Chief Producer of Music and Entertainment Programs on Channel One:

For us, it was an interesting and unexpected experiment, born impromptu: Odnoklassniki suggested holding such a vote on the live broadcast of their show and we accepted this proposal. This is a good opportunity to “synchronize watches”, to understand how much we feel and understand the audience’s request. We were also prepared for completely unexpected results - the list that was initially proposed for voting was not compiled by Channel One.

These are the artists whose music is most often listened to by Odnoklassniki users.

As it turned out, the audience and I understand each other quite well. The leader of the voting, Grigory Leps, regularly takes part in the broadcasts of Channel One and was the mentor of “The Voice” for two seasons, as was Polina Gagarina, who took fourth place. Nargiz was completely discovered by “The Voice”. In a sense, this project introduced Basta to a wide audience far from rap culture.
Alla Pugacheva, around whose name spears were broken according to the results of the last New Year's project, entered the top 10 most popular stars - we take off our hats, we hope, along with those who doubted it.

In a word, we coincided in many ways, and somewhere we received interesting tips and will be happy to invite artists who have not previously been involved in our broadcast to participate in our New Year’s project.

Invitations to participate in the New Year's show will be received by 30 performers - the leaders of the audience vote.

Thank you for your participation and attention to our project. Let's meet on the evening of December 31st on Channel One!

Odnoklassniki has started voting for the performers who will headline the New Year's broadcast of the country's main TV channel. The application “Your stars on Channel One” is available in the official group of Channel One. Using it, users can select from the proposed shortlist up to three favorite performers whom they want to see on television on the night from December 31, 2017 to January 1, 2018. Each user can also enter the name of another artist who was not on the list. The application can be opened from any device: in the desktop and mobile versions of Odnoklassniki, as well as in the OK applications for iOS and Android.

The shortlist of performers is based on the popularity rating of the performers in Odnoklassniki. The “Top 60” includes singers and groups whose tracks are most often listened to by OK users. Among them there are both regular participants in New Year's television broadcasts (Polina Gagarina, Irina Dubtsova and Ani Lorak), and newcomers ("Mushrooms", "Time and Glass", Jan Khalib and Mot, IOWA, etc.)

Initially, Konstantin Ernst suggested choosing the artists for the New Year's concert based on the results of a vote among OK users. The general director of Channel One said this in January of this year on the online show “OK on touch!”

“Voting for the participants of New Year’s Eve on Channel One is a tool for the direct influence of viewers on the formation of television content,” says the chief producer of music and entertainment programs on Channel One, Yuri Aksyuta. “It is the viewers who have been choosing the winners of “The Voice” live for 5 years now. It’s turning out well. Let's see how everything turns out in the New Year. Everyone is interested in the success of the experiment."

“The project with Channel One is interesting because it is not just the integration of television content into a social network, but also an opportunity for users to influence this content,” said Anton Fedchin, head of the Odnoklassniki social network. “Interactive formats are another intersection point of television and social networks, where users can begin interacting with content even before it is published. We are glad that Channel One followed this trend and for the first time entrusted OK users with participation in the selection of artists for the New Year’s show.”